our story

About our Store

D-FUSE is a luxury, men’s Bespoke & Ready-to-wear brand founded by Dilip Choyal, operating from Chennai since 2022. Guided by modernity, masculinity and newness, its collections address a global man who is smart, confident and updated with current fashion. Each season the label offers up dynamic range of ultra cool urban western wear that seeks to carry the D-FUSE man through his everyday formal and social aspects of his jet-setting life.

Flashing a fresh light on traditional Indian wear, the brand also explores heritage dressing with a more contemporary twist, ensuring that each season challenges tradition and is always surprising.

D-FUSE was born out of a vision for a lifestyle centered around individuality and excitement. Modern and intelligent ideas are merged with fine craftsmanship to present a cohesive range of handcrafted designs. Enduring pieces, crafted in premium hand picked fabrics, play canvas to imaginative colour blocks, thread embroideries and interesting trims.

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MEASURE SHIRT SLEEVE
  1. flat lay your shirt
  2. Measure from top of the arm as shown to end of sleeve
  3.  Select the measurement for eg: 26.5” in above case
MEASURE SHIRT HIP 
  1. Flat lay your shirt
  2. Measure across the hip from one corner to other
  3. Double the measurement ( Eg: here it is 20.25” i.e 40.5”
MEASURE SHIRT SHOULDER
  1. Flat lay the back side of your shirt
  2. Measure from one corner to other as shown
  3. Select the measurement for eg:18.5” in above case.
MEASURE SHIRT CHEST
  1.  Flat lay your shirt
  2.  Measure chest as shown
  3.  Double your measurement Eg: here it is 20.5” i.e 41”
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